- NUTRITIONAL WELLNESS
- KNOW YOUR SERVING
- BODY SMART
- MEAL PLANNING
- TIPS & TRICKS
- UNDERSTANDING FOOD LABELS
More and more consumers are looking for foods that only contain natural ingredients. Eating without flavour enhancers, colourings or other additives is a major contributor to quality of life for many people.
Strong demand for natural foods
An increasing number of people are eating and drinking foods without additives such as artificial aromas, colourings or preservatives. In response to the question “What is particularly important to you when buying food????, 42% of a group of more than 3800 Germans surveyed in a Nestlé study answered that foods should not be genetically modified. In addition, food should be natural wherever possible (32%). One of the key motives for choosing foods without artificial additives (35%) is the desire to do something good for oneself and one’s loved ones. Natural foods are therefore popular. Suppliers have also recognised this and are already responding to this consumer preference with many of their products: An increasing number of the foods found on the shop shelves have therefore been manufactured without additives. The topic of “without additives??? is also featuring ever more prominently in advertising for foods.
Sound information is crucial
Even in the supermarket, 49% of consumers decide whether or not to buy a product on the basis of the nutritional information on the packaging. This was revealed in a survey carried out in 2008 by the Federal Ministry of Food, Agriculture and Consumer Protection on the subject of the labelling of nutritional values. As the survey also showed, 78% cited nutritional information as an extremely helpful aid for ensuring healthy eating. The Nestlé Nutrition Studio now offers you another information service. With our tool “Packaging claims under the microscope??? you can find out very quickly what packaging information such as “does not contain flavour enhancers???, “gluten-free???, and also “low-fat??? or “low-calorie??? actually means.